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Claire Deco Inc.

ClaireDeco is a design and manufacturer company for window treatments. It has the most extensive and customizable line of products offered in North America. Products cover all market segments selling in Canada, US, South America and UK markets. 

 

 

All design and product shots by Jacob Aspler

All design and product shots by Jacob Aspler

Claire Deco Inc., a multi-million dollar design and manufacturing company, sought cost savings and new revenue streams through improved retail marketing design.

File and workflow management by Jacob Aspler

File and workflow management by Jacob Aspler

I built a framework to manage the thousands of assets and established a bottom up architecture for design elements to propagate throughout our sales documents.

 

 

Art Direction for catalog and pricing guide by Jacob Aspler

Art Direction for catalog and pricing guide by Jacob Aspler

I reduced spending by $100,000 annually by consolidating the 15+ sales and marketing packages into 2 annual publications.

Technical Illustration, 3D design by Jacob Aspler

Technical Illustration, 3D design by Jacob Aspler

Designing clear and legible illustrations lead to a 15% reduction in support calls and a 4% decline in returns.

Catalog design by Jacob Aspler

Catalog design by Jacob Aspler

Going through a series of iterations, Claire Deco now has a simplified, efficient and user friendly design language which opened the  business to B2C streams.